For the past three years, I’ve developed the event branding for the society’s annual beer festival.

This year’s work included glassware, posters, a printed and digital tap list, social media assets, and merchandise (t-shirts, tote bags and stickers). I also designed a beer can mascot, Hoppy, who’s been part of the branding for the past two years. He adds a playful element to the identity and has become a recognisable part of the festival’s visual language.